Keyword Research for Marketplace Sellers: Find What Buyers Actually Search
The difference between a listing that gets views and one that gets buried is the keywords behind it. This guide teaches you how to find high-traffic, low-competition keywords for Etsy, Amazon, and Redbubble.
Marketplace keyword research is the process of identifying the search terms real buyers use to find products like yours. Effective research starts with a seed keyword, then expands into long-tail variations, related terms, and seasonal modifiers.
What Is Keyword Research and Why Does It Matter?
Keyword research is the foundation of marketplace SEO.
- Keywords are the bridge between buyer intent and your listing
- Marketplaces match your tags and titles against buyer search queries
- Research reveals demand and competition
Starting with the Right Seed Keyword
A seed keyword is your starting point — the broadest, most accurate term for your product.
- A seed keyword should describe your product in 2–4 words
- Be specific enough to be relevant, broad enough to have search volume
- Test different seeds — they yield different results
Why Long-Tail Keywords Drive More Sales
Long-tail keywords are longer, more specific phrases with lower search volume but higher purchase intent.
- Long-tail keywords have less competition and higher conversion rates
- They match buyers closer to a purchase decision
- MagicTags generates a mix of head terms and long-tail variations automatically
3 Ways to Research Marketplace Keywords
Multiple methods to find the best keywords.
Marketplace Search Autocomplete
Type your seed keyword and note the autocomplete suggestions. These are real searches buyers make.
Analyze Top-Ranking Listings
Study the tags and titles of the top results — their keywords are validated by the algorithm.
Use the MagicTags Research Tool
Enter a seed keyword and get instant access to related keywords and long-tail variations.
Try the Research Tool
5 Keyword Research Mistakes That Hurt Your Listings
Common mistakes to avoid.
- Skipping research entirely
- Targeting only high-volume keywords
- Using the same keywords across platforms
- Not updating keywords over time
- Ignoring related keywords
Frequently Asked Questions
A good keyword has real search demand, is relevant to your product, and isn't too competitive.
On Etsy: 13 tags. On Redbubble: 15 tags. On Amazon: title + 250-byte backend terms. Fill every available slot.
Before every new listing, and quarterly for existing listings.
Find Better Keywords in 10 Seconds
MagicTags does the research for you — scanning live marketplace results to find the keywords that drive real traffic.
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